Devotion

Background

Each year, to promote themselves to a thousand of London’s best and brightest, Digitas LBi hosted an industry party at their Brick Lane offices.

A cult occasion

Working alongside experiential agency C&IB, I created the identity for the quasi-religious, ritual-filled event. Taking influence from religion, cult iconography and 70s pyschedelia, the graphics perfectly set the scene for the final immersive experience.

The party spanned two floors of the Digitas headquarters, with bars, a laser rave, and an actor-led invocation experience.

Digital propaganda

Signage presented an opportunity for a little mischief, editing and repurposing religious quotes to become digitally-themed posters, wayfinding material and collateral.